Company Graphic Design 3 tips
The definition of corporate / company graphic design encompasses more than traditional graphic design. It is a broad term that covers logo design and your entire brand identity which incorporate aspects of your corporate identity.
Differentiators in Company Graphic Design
Your brand must have its own personality and be relevant and attractive to your customers. There may be many businesses in your particular field – but what makes your business unique? What makes you stand out above the rest.
Ask yourself these 3 questions;
1. What is your company’s identity?
2. What is your mission/ core value statement (what do you stand for)?
3. How do you differentiate yourself from your competitors (and why do your customers seek you out)?
What is your Story?
Maybe your company is differentiated by price or point of purchase experience? You could have a great underdog story or legacy origin. Whatever it is, it must be something that makes you different from the rest!
Are you all Heart?
Are you all Spice?
Mabe a Whisper of Magic?
Once you’ve identified the key elements of your brand, your brand strategy, and story – your company graphic design and brand kit will be built around these elements. An important component of brand recognition is a consumer’s ability to identify and recognize a brand. When consumers can identify a brand without being explicitly told what it is, that is considered successful brand recognition
KPI’s of Company Grpahic Design
What are the key performance indicators you should use to measure your brand health?
- Brand awareness,
- can your target audience recognise your brand or your product?
- Brand intent,
- will they choose your company over another.
- Brand experience
- Does your brand deliver customer satisfaction.
- Brand engagement
- such as website activity
- and Ad click-through rate.
With a solid understanding of what corporate design is and how to construct it, you are well on your way to creating a corporate design that feels true to your brand and leaves an impact on your audience.